When discovering your selling strategy we should take a moment and look at what your company is selling currently, if:

product based– then selling features and benefits and price are the main focus.

process based– same as above plus offer service as the value proposition.

outcome based– sell the brand.

Selling the company brand is defined as –

“THAT WHICH IS CONNOTED IN THE HEARTS AND MINDS OF YOUR CUSTOMERS AND PROSPECTS WHEN THEY HEAR YOUR NAME. IT’S THE BUSINESS YOUR CUSTOMERS AND PROSPECTS THINK YOU’RE IN. ACHIEVE A BETTER OUTCOME WHEN PARTNERED WITH YOUR COMPANY.”

Take a long look at the structure you have created. Maybe it is time to build a different model?